ASNT… Creating a Safer World! ™

Marketing Opportunities with ASNT

Looking for the buyers of NDT equipment, services and technology? You can strategically plan a dynamic multichannel marketing program that reaches out, communicates your message and connects with your targeted customer through ASNT’s promotional opportunities. With the Society’s global presence, members and customers in over 100 countries, 

ASNT uniquely brings the NDT marketplace together. Regardless of the industry, from aerospace to petrochemical and infrastructure, NDT involved individuals and organizations convene and communicate through ASNT’s website, periodicals and events. Here is where the NDT community meets and where marketers reach the decision makers. The Society offers opportunities to advertise, exhibit, sponsor and affiliate.


As a marketer, consider that more than 91% of Materials Evaluation readers are involved in purchasing decisions and 65% are at the highest level of decision making and certification in their NDT specialty. Whether print, web or a combination of display placements in Materials Evaluation, The NDT Technician, or the NDTMarketplace, ASNT’s Media Planner provides options to design the media buy that is targeted to prospects and customers in the NDT industry.

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Exhibitor Opportunities

Exhibiting at an ASNT conference or topical event tradeshow is a productive way to showcase products and services face-to-face with customers and prospects. The ASNT Annual Conference is the Society’s largest with nearly 2,000 attendees. Other ASNT tradeshows are geared to targeted audiences. These include the ASNT Research Symposium, as well as Digital Imaging, Aerospace, Structural Materials Technology (SMT) for Bridges & Infrastructure, and International Chemical and Petroleum Industry Inspection Technology (ICPIIT) topical conferences. 

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A sponsorship at an ASNT event increases name awareness and product visibility. Sponsoring companies reach the show floor and beyond to each attendee participating in an event, including NDT decision makers, prospects and customers. Increased visibility through conference sponsorships can be powerful marketing tools. And, ASNT sponsor programs include additional exposure in pre-event promotional materials, print and electronic. The Society provides a variety of sponsorships at each tradeshow. Contact Ruth Staat at to discuss sponsorship opportunities for your company.