An array of "Materials Evaluation" magazine covers displayed alongside a tablet showing the digital edition of the magazine.
Material Evaluation logo

Promote your brand with the credibility and reach of ASNT's Materials Evaluation journal, the trusted resource for NDT professionals worldwide.

Advertise in Materials Evaluation

Leverage the credibility and reach of ASNT’s award-winning journal, Materials Evaluation (ME). Distributed monthly in print and digitally, ME is the go-to resource for NDT professionals, providing your brand with high visibility in a trusted industry publication.

What's Inside Each Issue:

In-depth technical articles exploring the major NDT methods and techniques

The latest emerging trends in NDT/E science and technology

High-level summary of changes to common standards and codes used in the NDT industry

The latest product, software, and media news from our industry partners, sponsors, and advertisers

Materials Evaluation by the Numbers

Each issue of ME reaches a combined online and print readership of more than 13,000 people worldwide. With unmatched visibility, your ads can drive engagement and connect with decision-makers in the NDT industry.

13k+

Reach more than 13,000 ASNT members and subscribers.

89%

of members read their monthly issue of Materials Evaluation.

84%

are involved in purchasing equipment/instruments for their organization.

97

Only periodical of its kind—circulated to 97 countries total.

Plan Your Materials Evaluation Ads:
2025 Editorial Calendar

Seize the chance to connect with industry professionals by aligning your ads with key trends and events, ensuring your message reaches the right audience at the right time

Issue Content Space Close Materials Deadline
January 2026 Technical Focus Issue: Nondestructive Testing and Evaluation for Electric Vehicles* 2 December 2025 10 December 2025
February 2026 Advances in Ultrasonics 2 January 2026 9 January 2026
March 2026 Annual Women in NDT Issue 3 February 2026 10 February 2026
April 2026 Composites and Additive Manufacturing;
Special Section: ASNT Topical Conferences Preview**
3 March 2026 10 March 2026
May 2026 Annual Careers Issue 1 April 2026 10 April 2026
June 2026 Annual Buyers Guide Issue 1 May 2026 8 May 2026
July 2026 Technical Focus Issue: Digital Twins in Nondestructive Testing and Evaluation* 2 June 2026 9 June 2026
August 2026 NDT for Today’s Infrastructure Challenges 1 July 2026 10 July 2026
September 2026 Creating Tomorrow’s NDT Workforce;
Special Section: Directory of NDT Programs; Faculty Grants Reports
3 August 2026 10 August 2026
October 2025 Annual Conference Issue;
Special Section: Exhibitors Gallery***
1 September 2025 10 September 2025
November 2025 Robotics and Automation;
Special Section: Expanded Product Marketplace
1 October 2025 10 October 2025
December 2025 State of the Industry;
Special Section: ASNT Strategic Plan Update
3 November 2025 10 November 2025

Special Sections: Targeted Ads for Every Budget

Advertise in targeted spaces that keep your brand top of mind with NDT technicians and Annual Conference attendees.

Services & Resources

Our monthly Services & Resources section is a one-stop shop for NDT technicians. For a flat fee, advertise annually to stay top of mind and be there when they need you.

Ads come in two sizes to fit any budget.

  • Square (2-1/4”x2-3/8”): $1,890

  • Horizontal (4-7/8”x2-1/4”): $3,480

  • Vertical (2-1/4”x4-7/8”): $3,480

Available all 12 months. When reserving outside the calendar year, programs will be prorated for the remaining insertions available in the current year.

Page from the Services & Resources section of ME, showing ads of differing sizes from different companies.

Exhibitor Listings

The October issue of Materials Evaluation is the Annual Conference edition. All exhibitors who have reserved booth space by the October issue space reservation deadline receive:

  • Basic Listing of Company Name and Booth Number: FREE

Exhibitors may select to upgrade their listing as follows:

Expanded Listing Plus: $450

  • Company name, booth number, 100-word description, and logo (logo only – no product images will be accepted)

  • URL

*Available only in the October issue. Deadline is 23 August.

Image of the Exhibitor Gallery section from the October 2023 issue, showing logos and descriptions of companies.

Product Showcase

Guaranteed placement in our popular New Products section, one of the highest-ranked departments in the magazine! Submit 100 words and one product photo (logos will not be accepted). Limit 4 per issue.

Investment: $850 per product

Products cannot be repeated within the same 12 month period. Advertising companies are limited to 2 placements within the same 12 month period. Photos must be of product only without additional text or logos added. Text will be edited to conform to ME style. Deadline is six weeks before issue pub date (e.g. 15 January for the March issue).

Page from the Product Showcase section of ME, showing product highlights with pictures and descriptions.

Materials Evaluation Ads:
Rates and Specifications

Explore competitive rates and ad specifications to make your brand stand out in the pages of Materials Evaluation.

2-Page Spread

16.75 x 10.875 in.
(42.5 x 27.6 cm)

Live area, includes text
16.25" x 20.375"
(41.3 x 51.75 cm)

Bleed Size
17" x 11.125"
(43.2 x 28.25 cm )

*Text should be 3/16" from trim

Full Page

8.375” x 10.875”
(21.3 cm x 27.6 cm)

Live area, includes text
8.125” x 10.375”
(20.6 cm x 26.4 cm)

Bleed Size
8.625” by 11.125”
(21.9 cm by 28.3 cm)

*Text should be 3/16" from trim

1/2 Page

Island
4.75” x 7.375”
(12.1 cm by 18.7 cm)

Horizontal
7” x 5”
(17.8 cm by 12.7 cm)

1/3 Page

Vertical
2.25” x 9.75”
(5.7 cm by 24.8 cm)

Horizontal
4.75” x 4.625”
(12.1 cm by 11.8 cm)

1/4 Page

3.375” x 4.625”
(8.6 cm x 11.8 cm)

Print Rates and Sizes

Size 1x 2x 6x 12x
Back Cover Premium Placement $4,750 $4,050 $3,450 $2,950
Inside Front Cover Premium Placement $4,500 $3,825 $3,275 $2,890
Inside Back Cover Premium Placement $4,275 $3,635 $3,150 $2,700
Page 1 Premium Placement $4,275 $3,635 $3,150 $2,700
2-Page Spread $7,275 $6,575 $5,975 $5,475
Full Page $4,075 $3,475 $2,950 $2,500
1/2 Page (Island or Horizontal) $3,200 $2,720 $2,325 $2,000
1/3 Page (Vertical or Horizontal) $3,000 $2,550 $2,175 $1,900
1/4 Page $2,750 $2,350 $2,000 $1,750

Other Preferred Positions

  • Add 20% premium to current rate (except covers and Page 1) for opposite table of contents, opposite masthead, or opposite CEO’s Letter. Subject to availability.

  • Advertisers booking 12x programs are given premium placement priority.

  • Frequency discounts are applied when multiple issues are reserved. If you are placing one insertion, you would pay the 1x rate. If you are placing six insertions, you would pay the 6x rate for each insertion.

  • Two-and four-year colleges, community colleges, technical institutes, and other training organizations that offer NDT coursework and training are eligible to receive the 12x rate when placing advertising insertions.

Creative Submission Requirements

These guidelines provide essential information on file formats, dimensions, and other specifications to help you prepare your ad for optimal printing and online display.

  • Supply only a print-ready PDF file. We cannot accept any native application file formats (e.g., MS Word, InDesign, Publisher). The PDF must be a high-resolution, print-ready file. All raster images should be 300 dpi. All fonts must be embedded.

  • Do not include any printer’s marks, such as crop marks, registration marks, etc., on your PDF ad file.

  • Do not include a bleed with fractional ads.

  • Color ads must use CMYK color only. RGB color or spot colors (e.g., Pantone colors) are not acceptable. We cannot guarantee an exact color match.

  • Materials that are not properly prepared may be subject to additional production charges.

  • Ads must be submitted in the exact size they are to appear. The publisher is not responsible for printing errors due to incorrect file preparation.

Elevate Your Advertising: Interactive Ad Enhancements

Take your advertising beyond static placements. With our digital-first format, Materials Evaluation offers you the opportunity to turn traditional display ads into dynamic, interactive Flipbook experiences that stand out.

Our digital publications reach more than 13,000 NDT professionals each month, giving your brand visibility with a global, highly engaged audience. By enhancing your display ad, you can capture attention and encourage deeper interaction with your message.

Enhancement slots are available on a first-come, first-served basis and are priced per issue in addition to your base ad rate. A basic performance report, including views and clicks, is provided upon request.

Embedded Link Inline Button

Go beyond a simple ad and turn your page into a powerful conversion tool. Place a direct call-to-action right within your ad or sponsored content.

Contact Form

Capture valuable information from engaged readers directly on the page, turning passive viewers into potential customers.

Survey Question

Launch a quick, engaging popup poll directly within the magazine, giving you instant access to reader opinions.

Automatic Linking

Make it effortless for readers to connect with you. Links turns any website URL or email address in your ad into a live, clickable link.

Embedded Video

Easily embed a YouTube or Vimeo link with auto-play, or by adding a play button anywhere on the ad to generate a video pop-up to showcase a new product, demonstrate a service, or share a powerful testimonial.

Digital Ad Enhancement Pricing

Enhancement Description Example Use Case Pricing (per issue) Availability & Limits
Front Cover Animation Appears on cover page of magazine Link to website or internal ad page $500 1 per issue (available to full
page advertisers only)
Embedded Link Inline button within a page
e.g. Shopping Cart or “Click Here”
Link to a specific webpage, video, white paper download, or product
spec sheets
$200 Available to all display
advertisers
Embedded Video Embedded YouTube or Vimeo link with auto-play
feature or “play” button linked to pop-up
Video automatically plays on the page $300 Available to all display
advertisers
Contact Form Collect contact information from readers Capture leads and collect valuable feedback from your target buyers $300 Available to all display
advertisers
Survey Question A pop-up form for a quick survey question Want to know what our audience thinks about your products, services,
or content? Ask a question and start gathering valuable insights.
$300 Available to all display
advertisers
Automatic Linking Website and/or email link Websites and emails displayed in ad are automatically linked at no
additional charge for display advertisers.
Included in
display pricing 
Available to all display
advertisers

Ready to Submit? Upload Now

Once you have your ad files ready to share with our team, upload your files and complete the submission process.

Re-running a previously used ad? Email our business development team with your company name and the ad details.

Submit Ad for Materials Evaluation 

Explore Other Advertising Solutions

Contact Us

Have any questions about our products? Ready to take the next step? Reach out to our business development team for assistance.

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